Good Ancestors Policy

Design Guidelines

Colour

Our brand colours are Space Cadet Blue, Charleston Green and Gainsboro Grey.

These colours can be used with White and Black.

#253551

#2A282A

#000000

#E0E0DB

#FFFFFF

The Glyph

The primary icon for Good Ancestors Policy is “The Glyph”. This symbol incorporates elements of a lower case g (for “Good”) and a lowercase and sideways “a” (for “Ancestors”). It also, somewhat, invokes the silhouette of a lightbulb and a sigma (commonly used to represent “standard deviation”).

You can download these images here to use in your work.

Please email nathan@goodancestors.org.au if you need higher resolution images.

The Glyph - monochrome for light backgrounds
The Glyph - coloured for dark backgrounds

Logos

Like The Glyph above, the Good Ancestors Policy Logo has four main variants - two for light backgrounds and two for dark backgrounds.

You can download these images here to use in your work.

Please email nathan@goodancestors.org.au if you need higher resolution images.

The Logo - coloured for light backgrounds
The Logo - monochrome for light backgrounds
The Logo - monochrome for dark backgrounds
The Logo - coloured for dark backgrounds

Typography

Our default font for branded content is “Poppins”.

This font can be downloaded from Google Fonts.

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